Customer data in separate silos
Separate store databases make it difficult for HQ to understand the customer base as a whole.
Franchise CRM for multi-location customer management
Turn store visitors
into your brand’s customer base.
Bring customer data from every franchise location together at HQ. With consent, QR participants become brand members and KakaoTalk channel friends. Manage store-specific offers, automated messages and return-visit reporting in one place.
Unified customer management Store-specific marketing Performance reports
Visits happen in stores. Customer management happens at HQ.
- 01
Grow your HQ KakaoTalk audience
With consent, turn QR event participants
into brand members and channel followers. - 02
Unified customer management
See customer activity across your network
in one view from headquarters. - 03
Send messages by store
One official HQ channel,
different offers and messages for each store.
Our brand community
Brands working with OMO PLAY
Built around the challenges at HQ
Your network keeps growing,
but customer data stays scattered.
Relationships that end after one visit
Without a way to contact visitors again, it is difficult to keep retention marketing going.
Results that are hard to see
New member acquisition and offer usage must be collected separately from each store.
Recurring acquisition costs
When advertising-driven visits do not become part of your brand's customer base, you stay dependent on new traffic.
The journey back to your stores
From a first visit to the next,
connect every step through HQ.
Customers join easily with a QR code,
and HQ keeps the relationship going.
- 01
Store visit
At tables and entrances,
introduce the event - 02
QR participation
No app download
Join the event - 03
Brand membership
With customer consent,
build your customer database - 04
KakaoTalk connection
Through your official channel,
create a way to stay in touch - 05
Automated messages
Using defined rules and timing,
send relevant offers - 06
Return visits
Use coupons and offers
to encourage the next visit - 07
Performance tracking
Track participation and response
in your reports
Franchise customer management CRM
Manage all customers centrally,
with offers and messages tailored to each store.
Connect QR participants to your brand's membership database and official KakaoTalk channel.
HQ sees customer activity across the network and manages offers and messages based on the store visited and the customer group.
01 Unified HQ CRM
See customer activity across your network
all in one view at HQ.
Connect customers who join QR events to your brand membership and KakaoTalk audience through the required consent steps. Review new members and customer responses by store, then choose the audience for your next campaign.
- One customer database for HQ
- Membership activity by store
- Groups based on customer criteria
02 Store-specific events and offers
One official HQ channel,
different offers and messages for each store.
Use one official HQ KakaoTalk channel while selecting the stores and customer groups to reach. Tailor offers and messages to store openings or new menu launches, and manage network-wide campaigns alongside them.
- Participation events for each store
- Coupons and offers suited to the store
- Shared promotions across the network
03 Automated return-visit messages
After the first visit,
keep the conversation going.
Send KakaoTalk messages based on time since the visit and customer criteria. Reach eligible, opted-in customers with the store-specific offers defined by HQ, then review message responses and coupon usage.
- Set timing such as 7 or 14 days after a visit
- Return-visit offers for each customer group
- Review message responses and coupon usage
Unified HQ dashboard
Customer activity across your network,
now in one place.
See the bigger picture,
then decide the next step for each store.
Total and new membersCustomers by storeMessage delivery activityAcquisition and return-visit metrics
Marketing for each store
At every key moment for your brand,
reach your customers again.
OPENING
New store openings
Acquire first-time visitors through an opening event, connect them to brand membership, and prepare for their next visit.
SEASONAL
Seasonal promotions
Run seasonal offers by store and introduce them to customers through the official HQ channel.
NEW MENU
New menu launches
Tell existing customers about new menu items and review the campaign through coupon usage and message responses.
BRAND CAMPAIGN
Network-wide campaigns
Run shared brand offers and compare participation and customer response across stores.
Data-led performance management
See which stores
generated which responses.
From new members to message responses, coupon usage, and return visits, review store marketing performance using the data you can measure.
- Customer acquisition
- Total members, new members, and KakaoTalk audience growth
- Marketing response
- Message delivery and responses, coupon and offer usage
- Store comparisons
- Customer activity by store and measurable return visits
Start small before a wider rollout
Try 3 stores for 30 days
and see what works for your brand.
Choose the stores and metrics together,
then use data to decide what fits your brand.
- D0
Prepare the pilot
Deploy store QR codes and events
Set offers and messaging rules - D7
First return-visit messages
Send messages by customer group
Review customer responses - D14
Follow-up offers
Run coupon and event messages
Check participation and offer usage - D30
Performance reports
Review key metrics and operations
Decide whether to expand
What we review over 30 days
- New brand members acquired
- KakaoTalk audience growth
- Message responses
- Coupon usage
- Measurable return visits
FAQ
Questions before
getting started?
Based on the way your franchise operates,
we will walk through the right scope for your team.
How can headquarters use a franchise CRM?
Manage members acquired by each store in one HQ database, then run offers and messages based on each store's customers. OMO PLAY supports the journey from QR participation to brand membership, KakaoTalk connection, and performance tracking.
Can HQ manage customer data across multiple franchise locations?
Members acquired through store QR codes and events become part of the brand's customer base. With customer consent and the relevant permissions, HQ can view network-wide and store-level data. Migration of existing databases and integration with external systems are reviewed separately during consultation.
Can each store send different coupons and messages?
OMO PLAY supports shared HQ campaigns as well as store-specific events and offers. Choose stores, customer groups, and delivery timing for your messages. The available settings and operating approach are confirmed during consultation.
Which channel is used for franchise KakaoTalk marketing?
Customers connect through the official HQ KakaoTalk channel, which delivers relevant offers to each store's customers. Channel access, delivery permissions, marketing consent, and message-specific requirements are checked during setup.
Do customers need to install an app?
In the QR journey shown in the brochure, customers scan a store QR code and participate through Kakao without installing a separate app. The process includes the consent needed for membership registration and channel connection.
Can we track return visits and sales performance?
You can review member acquisition, message responses, coupon usage, and measurable return visits. Return-visit counting rules and the possibility of connecting sales data are agreed in advance.
How does implementation work?
After reviewing how HQ and stores operate, we define the participating stores, campaigns, messaging scope, and metrics. You can start with a 30-day pilot in 3 stores.
Talk to our franchise team
Let's build stronger
customer relationships.
Tell us about your franchise network and customer management needs. Our team will help you plan your next step.
Find the right fit for your brand
Complete the required fields and our team will contact you.